Managing Creativity: Media ‘mission impossible’?
Picture: Harri (exec VP), Jufo (VP of Marketing) and Micki (CEO) in the damagement room at the Hybrid office in Helsinki. Image (Creative Commons) by Jufo.
by Simon Das Creativity in the media industries, as noted by Lucy Kung (2008), is arguably more important for business competitive advantage than it is in other industries. The creativity in the working ‘capital’ of ideas, new concepts and even …
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