Case Studies on Managing Creativity in Magazine Publishing

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style at home image
Style at Home: an innovative but traditional print product

One of the CIMRH bloggers recently published a journal research paper comparing two innovative but different magazines – Style at Home and a magazine website, The UpComing.

By examining the publishing ‘idea’  and ‘approach’, the paper highlighted a link between business innovation and how editors manage creativity in the digital era, giving some clues about managing creativity for the author’s further PhD research.

See the full paper at http://www.mdpi.com/2304-6775/4/2/15